Entrepreneurs Need a Resume and a Professional Biography
I’ve written in the past about resume writing for business owners. But it’s not enough for entrepreneurs to have a resume. Entrepreneurs who are thinking about transitioning back into the corporate world also need a professional biography.
What Is a Professional Biography?
A professional biography is not a resume. A professional bio is a one-page statement of who you are from a branding perspective—a marketing document that is content-heavy, attractive, and readable. It’s purpose is to convince a hiring manager that you have the substance and experience to make interviewing you worth their while.
Constructing and Professional Biography from the Ground Up
As a business owner, you probably feel like your business is your life. But your business owner experience is not the same as your life story. So your professional biography will likely start somewhere around the time that you developed your idea for your company. If that was while you were in college, great—use that to your advantage. But the fact that this document is called a biography doesn’t mean you need to collect your personal history starting from your childhood. Remember: Everything you present to a future hiring manager counts, and this needs to be clean, professional, content-laden, and well written to get a jaded hiring manager’s attention.
Key Sections of a Professional Biography
There are many formats that will work for a professional bio; you might want to research what your potential colleagues have developed. Likely they will all contain the following elements:
- A history of how you got to the point at which you are seeking to make the transition to corporate life.
- A brief discussion of your skill set, detailing a few stories of accomplishments specifically related to your target role.
- Your educational history.
- Your contact information.
Your photo, if you choose.
- Recommendations or testimonials from clients and vendors.
- Speaking engagements or publications related to your industry.
- Related interests and hobbies, if appropriate.
How to Use a Professional Biography
Certainly, you must have a resume if you are applying for jobs. However, as you network into companies and work with recruiters, you might want to have copies of your professional biography ready to present. Because your bio will be lighter and eminently readable yet still contain the essential elements of your brand, you might find that recruiters and hiring managers are likely to read this document to get a broader sense of the person behind the words—you, the professional ready to tackle a corporate positions successfully.
If you’re an entrepreneur who is trying to break into a traditional corporate job, learn how an executive resume writing service can help you make that transition here.