Executive Job Search and Research Strategy: Twitter, Google+, and Facebook
LinkedIn is always going to be primary source of networking contacts and research for executive job seekers. But do not forget Twitter, Google+, and Facebook for one unique reason. If you are not using these three microblogging tools in your job search, you are missing out on a critical opportunity. Read on to learn why.
If you are using LinkedIn correctly, your privacy settings are adjusted to give you visibility. That means that your profile is visible, and your photo and name show up in the list of people who have viewed an individual’s profile. You are out there in full force, and people can see you. In fact, that is the point of LinkedIn–to see and be seen.
However, Twitter, Google+, and Facebook are not subject to the same rules concerning visibility. On the one hand, if you are on these social media platforms, you are visible to anyone else with an account. On the other, if you visit someone’s profile, or follow their hashtags, or read all about them in their background information, they do not see that you have visited them.
This might seem like a matter of small importance, but it is truly not. You get to use these tools to do as much research as you need to, on whomever you need to do it, and you leave no trail–no evidence of your having visited the profile once, twice, or ten times. Thus, you get to do the research you need completely anonymously.
Take advantage of this unique opportunity to research your potential networking contacts anonymously. Then take your research to the more traditional networking platform, LinkedIn, armed with more knowledge and understanding about your target contact’s needs, experiences, and background.
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