5 Ways to Measure Your Job Search Networking Success
Do you wonder whether you are really getting anywhere with your job search networking strategy? While you are in the midst of networking, the process can seem thankless. Did that connection you made a month ago turn into something? How do you know whether the presentation you attended was worth going to from a networking perspective? Although it is hard to pin job search success onto any one networking event, overall, you can measure your networking success with a few simple metrics.
1. New Connections on LinkedIn
When you collect business cards at a networking event, do you turn them into LinkedIn connections? If not, you are missing a huge opportunity to broaden your network. Measure the growth of your first-degree connections–those you have met in person and those you “meet” virtually–to see whether your networking efforts are bearing fruit.
2. Telephone Meetings
Often, first-degree connections on LinkedIn linger in purgatory, never becoming real-world connections with whom you have conversations. How many of these first-degree connections result in telephone conversations, during which you can ask your new contact a variety of questions about their experiences, positions, companies, and industries? If your number is small, you might need to open this bottleneck in the networking process.
3. Face-to-Face Meetings
How many of your telephone conversations turn into real-world meetings? Granted, the face-to-face meeting is likely to be a more rare event than the telephone meeting, but this makes in-person conversations that much more important. Stack the deck in your favor, and ASK for the meeting. Your connection might be too busy, but chances are that he or she will feel flattered, particularly if you are seeking expertise from a position of genuine curiosity about this person’s experience.
4. Introductions to Hiring Executives
Now recall the number of times you have been introduced by a connection, personally, to a hiring manager. More rare still, these opportunities to meet actual hiring executives are precious chances for you to demonstrate the value you could bring to a company or an industry. Prepare for these meetings wisely–they are not likely to be frequent, so make the most of the chance to make that special first impression.
5. Job Interviews
Interview offers can come in cold, from the submission of your resume to an indifferent web site or email, but they are more likely to develop as a result of your ongoing, powerful, and planned networking strategy. Therefore, this is the metric that matters most in your networking efforts. Bring your best game, and use this opportunity to show how you are the right fit for the company.
Conclusion: Identify the Bottleneck
Where in this process did your numbers drop off? Was it at step 1? Maybe you are not putting yourself out there sufficiently at the broadest level to create as many new connections as you can. Was it at step 4? Why do you think hiring managers–those with the power to extend critical interview offers–are not following through? Not getting a second interview? Then you must examine your interviewing strategy for step 5. Wherever the bottleneck seems to reside, you have to figure out why your experience has followed this pattern. Not sure why your job search networking strategy is not working? We can help.
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