Never send a bare executive resume--your cover letter should add color and speak of your desire for the role

Never Send a Naked Executive Resume, or, Why Write Cover Letters?

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Never Send a Naked Executive Resume

or, Why Write Cover Letters?

Cover letters are those documents that typically accompany the executive resume you send out to prospective hiring teams. If we assume that the audience for your executive resume are humans (feel free to ask me about why applying online is 100% time wasted), then cover letters have two audiences: one is people who read cover letters, and one is people who don’t read cover letters. Read on to learn how to write a cover letter that gets your resume noticed.

What does this principle of having two audiences for your cover letter really mean? It means you have to have a cover letter, because you should never send a naked resume. But the truth is, you don’t know if your audience is going to read it, so if there is even a small chance they might read your cover letter, then you should have a good one.

Never send a bare executive resume--your cover letter should add color and speak of your desire for the role

Never send a bare executive resume–your cover letter should add color and speak of your desire for the role

What makes a good cover letter? First, a good cover letter to start out is not a generic “here I am, and I’m ready to apply for this job. I read it in an online job that there’s this job available and you could consider me.” That message is impersonal and bland. To get more personal and to ensure that your cover letter resonates with your audience, you have to start thinking about what the job specifically is asking for and infuse some of your background with respect to your audience’s expectations in this cover letter.

As you mention relevant points from your executive career history, highlight the key achievements that you think are going to be relevant to this particular audience — in the context of what this company is expecting. So don’t even start to put pen to paper until you have done some research on the company and the role as well as have thought about culture fit, language choice, and all the factors that are going to appeal to your audience.

Quite recently, I was writing a cover letter for an outside sales leader. The job posting was truly revealing. The language was something like this: “Have tattoos? Great! Show off your ink. Like to come in with pink hair? Great! We love color.” Clearly, this audience is a little bit looser, friendlier, less buttoned-up than say a company that merely says “Please submit your salary requirements.” You can learn more about the company culture, beyond how the job posting reads, on the company website, specifically the “about us” section.

One other key element you need to include in your cover letter, typically after you describe your expertise, is the two “asks.” In other words, your cover letter is meant to introduce your resume so you want to invite your reader a) to look at your resume for additional information, and b) to ask for the interview. You don’t ask for the interview because it’s expected; you asked for it because it matters to you, and you want your audience to connect with the fact that you care about getting this interview.

In conclusion, you have to have a cover letter because you don’t know if your audience is going to read it or not, you know not to send a naked resume. As you prepare your letter, always let them know you are passionate about what you are asking for, because your enthusiasm for the role will be critical to their interpretation of your candidacy.

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Different Types of Cover Letters and How they Compare to E-Note

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5 Types of Cover Letters and When to Use Them vs. Using E-Note

Which of the styles of cover letters is right for your job search?

Different types of cover letters? Isn’t one enough? Providing a great cover letter can be tough, and now we also need to know which type to use? Yes, yes you do. The correct type of cover letter will show that you REALLY know your stuff. We will also discuss E-Note. Haven’t heard of it? Maybe you have just never tried it? Let’s get familiar with all things cover letter.

Types of Cover Letters

Different types of cover letters are available to serve different purposes. Instead of thinking of it as another obstacle in the path of your desired job, think of the different types as tools. What good is a toolbox with only one tool? We need a variety to get the job done. Don’t use your cover letter as another way to reiterate your resume. Use it to show your assets and what makes you unique.

Let’s look at these tools in more detail:

Application Cover Letter. This is the one that you are probably the most familiar with. You use this to apply for a job opening that you know exists and that is hiring. Be sure to use a proper introduction and closing in a true professional letter format.

Interest Cover Letter. If you are trying to determine if there is an opening at the company this is the one for you. It is also called a prospecting letter. By taking the initiative and sending a cover letter and your resume you open the door and show them that you’re available and interested in working for their company.

Referral Cover Letter. Name dropping can actually be a good thing, at least when applying for a position. If you know someone who can offer a referral that could make a difference in you getting that coveted interview, don’t be afraid to use it. Of course, always be sure that you have permission to do so. Ensuring they will give you a good reference is also very important.

Job Promotion Cover Letter. If you are well overdue for a raise or promotion, it may be time to submit a job promotion letter. Be sure to lay out your reasoning in a well-written cover letter. You may also include an updated resume. Discuss any skills, additional training, etc. that they may have overlooked.

Networking Cover Letter. This type of cover letter can serve as a letter of recommendation to a company that may or may not be hiring. This letter will introduce you to a company illustrating your past experience. The neat thing here is that these letters can be written by other individuals who may be in the position to recommend you for a job.

E-Note vs. Cover Letter

So now that you are up to speed on the most common types of cover letters, let’s throw in on more up and coming star, the E-Note. If you have been in the job market for very long, you have probably pondered the question of whether or not the e-note is replacing the traditional cover letter. Is seems to be more of a personal preference than a rule. What type of application you are submitting may play a large role in that decision also. The e-note is best when applying through email or through a social media contact. It also has many advantages, such as:

Attention grabbing subject lines – Something like “Jane Doe asked me to contact you.” The name drop will create a connection and help you stand out.

Short and Concise– In doing an e-note you are able to cut the length in half making it quick and easy to read. Odds of your note being read increase the more polished and direct the note is. Think about the usual length of an email.

Side note: Remember not to attach it to the e-mail; you will want the e-note to be the body of the e-mail.

Be Interactive- Be sure to include links to places online where the employer can find additional information about you. Using helps like a link to your LinkedIn profile will save them time and give them a direct path to your professional background. You could also guide them to your Twitter, Professional Blog, Online portfolio, etc.

With technology changing every day, so does the way we search for employment. We need to learn new skills and methods of making contact so that we are not left behind. When used correctly, the e-note certainly has an important place in applying for a position.

In Summary:

A traditional cover letter follows the format of the formal business letter. An E-note is a message typed in the body of an email sent with your resume attached and has no additional cover letter. E-notes differ also in that they are easier to skim—short and concise.

Keep in mind that E-notes are relatively new and follow emerging technology trends. They may not be most desirable format in every situation. Use your best judgement. The same Cover Letter will not work for every position applied for. You will need to be flexible and study up on the prospective job, advertisement, or reference before making a decision about which letter is most appropriate. Now that you have all the necessary information, you will be able to do just that!

Image courtesy of digitalart at FreeDigitalPhotos.net
By Brandy Higginson, Five Strengths Contributor

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Cover Letters: Don’t Make these Obvious Mistakes

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Cover Letters: Don’t Make these Obvious Mistakes

Cover letters can feel like frustrating roadblocks standing between you and the perfect job. Even if your resume is sharp and ready, there remains the dreaded cover letter. Here are some tips to simplify the task.

No Pressure, But…It’s Got to be Good

Love it or hate it, the cover letter is critical to landing that first interview. It should be attention-getting, unique, and give the potential employer at least a little sample of your personality. It needs to be tailored to YOU, what YOU bring to the table. It cannot be a cookie cutter design that is the same for every position applied for, not if you want to get the job! Even though all of this is not new information, achieving that result may still elude you. What will set your letter apart from the rest?Inline image 1

Be Sure to Leave These Out of Your Letter

To get attention for all of the right reasons, don’t include the following items in your cover letter:

  1. Anything that is untrue. It’s not worth it, facts can be checked.
  2. Salary requirements or expectations. Your cover letter is not the time or place for this information.
  3. A totally boring greeting. Do you start your cover letter with “To Whom It May Concern” or “Dear Hiring Manager”? If so, you’re doing it wrong. This shows that you didn’t take your time; you need to do your homework. If there is any way possible, know the name of the person that will be receiving your resume and cover letter.
  4. Explanations for leaving past employment or any negative comments about a current or past employer. Just about any way that you could speak of such things will sound like a justification or excuse. Just avoid this topic on the cover letter.
  5. Desperate pleadings for the job. Of course you are interested, that’s why you are applying. You don’t need to come across as overly grateful for their time. You are worth it and you should come across as such.
  6. Paragraphs that are too long. You don’t want the Employers to skip over your cover letter because it is too time-consuming to read. You should have no more than three sentences in each paragraph that include about 5 lines of text.
  7. Grammar and spelling errors. Enough said.
  8. Boring opening sentences. Don’t repeat the position you are applying for, they know. You need to try starting with something that will get their attention, something different, such as, “I’ve wanted to work in a technology based field for as long as I can remember. I am fascinated by the speed in which things are progressing and I want to be a part of the movement.” Or maybe something like: “Over the past five years with my previous/current employer, I personally increased our average sales by….” Draw their attention and keep it on you.
  9. All of your experience and skills. Your cover letter is not where you want to list details about your skills and experience; your resume will take care of that. Your cover letter should only highlight your background and personality. True, you might still mention skills that make you a good candidate for the position, but you should weave those around displays of your personality and enthusiasm.
  10. Useless personal information. There is such a thing as too much information when it comes to cover letter writing. Don’t feel the need to share personal information or facts not pertaining to the position. You don’t want to make the wrong impression. Don’t give them so much to sift through that they miss out on your most compelling qualifications.

Your cover letter is a key element in the process of applying for employment. Though sometimes it is not required as part of the application process, it is always a great way to introduce yourself to a prospective employer. If the option is yours, submit one. What have you got to lose? A well-written cover letter could be the basis for a decision on whether or not to interview you personally. It could make all the difference and put you at a distinct advantage against your fellow applicants. Give them a little sample of who you are. Personalize yourself in their eyes. They are sure to be intrigued as they turn the page and begin to read your resume.

By Brandy Higginson, Five Strengths Contributor
Image courtesy of tiniroma at FreeDigitalPhotos.net

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For Immediate Release: Easy Job Search Strategies for Resumes and Cover Letters e-Book

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For Immediate Release

Easy Job Search Strategies for Resumes and Cover Letters e-Book

Now Available on Kindle

SALT LAKE CITY, UTAH (February 25, 2013). Five Strengths Career Transition Experts, Salt Lake City, UT, is proud to announce that Amy L. Adler, CEO, published Easy Job Search Strategies for Resumes and Cover Letters on Amazon.com in Kindle format.

Amy L. Adler, first-place winner of the Toast of the Resume Industry (TORI) Award for Best Executive Resume, announced today that she has published Easy Job Search Strategies for Resumes and Cover Letters. This concise, inexpensive, and accessible e-book contains Adler’s top-secret techniques for determining your next job and writing the resume that gets you there. This new e-book promotes the best career transition strategies and the most powerful resume writing techniques available.

Six interactive worksheets give every reader the chance to implement Adler’s strategy right away. Job seekers who need to identify the right job titles, the right resume formats, and the right cover letters to win interviews need to read this book. Says Adler, “The economy is tough. If job seekers are unemployed, or underemployed, they need access to the right techniques that will give them the same chance to achieve the interviews they need. This e-book levels the playing field.”

Easy Job Search Strategies for Resumes and Cover Letters
Only $0.99 at
http://bit.ly/easyjobsearchstrategiesforresumesandcoverletters

Bloggers: Ask for a free review copy.

About Amy L. Adler

Amy L. Adler, MBA, MA, CARW is the founder and CEO of Five Strengths Career Transition Experts, headquartered in Salt Lake City, Utah. She won first place in the TORI Awards 2012 for Best Executive Resume. Amy is one of the most experienced career transitions experts in the nation and frequently writes and speaks on career advancement, executive résumé writing and interview strategies. Having written hundreds of job search documents, several examples of her work have been published in Gallery of Best Cover Letters, 4th Ed. (David F. Noble, JIST Publishing, 2012).

 

# # #
For interviews and media appearances, contact Amy L. Adler
2180 East 4500 South, Suite 150 | Holladay, UT 84117 | +1 (801) 810-JOBS | www.fivestrengths.com

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Cover Letter Strategy—Format of a Great Resume Cover Letter

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Cover Letters: The Great Divide Among Hiring Managers

The world is binary, as the humorous quote states: “There are only 10 types of people in the world: Those who understand binary, and those who don’t.” It’s also divided into hiring managers who love cover letters and those who hate them.

Which type of hiring manager are you speaking to when you submit your resume? The answer is you don’t know. This means you have to submit your resume with a cover letter that sings. Every time. No exceptions. Starting now.

Your Strategy for Catching a Hiring Manager’s Attention

You can search the web for samples—but they won’t always be right for your job search.  Some are of the “please read my attached resume” variety, and those will simply bore your reader

As you read these resume and samples them, look for the following format:

  1. Standard letter-writing format. Include a header with your address and contact information.
  2. Proper salutation. Address your reader formally with “Dear Ms. Smith:”, or, if you don’t know the hiring manager’s name, “Dear Hiring Manager:.” “To whom it may concern” is strikingly impersonal, and “Dear Scott” is too informal, even if you know the hiring manager personally.
  3. Clever opening paragraph. This is the hardest part of the cover letter. Tactics you can try include the following: Invite the reader to join you in thinking about something related to the industry. Make a bold statement, and then defend it using your experience as an example. Make a bold statement and then refute it, using your history to disprove it. Whatever you decide to do, find a way to catch your reader’s attention and hold it. Make him want to read your resume, pick up the phone, and call you for an interview.
  4. List relevant accomplishments. Use a bulleted list if you want to highlight 3 or more accomplishments. Use a paragraph if you’re a recent graduate or want to tell a story rather than simply highlight facts.
  5. Ask for the interview. Close your letter with a request for the interview. You won’t get what you don’t ask for.
  6. Close your letter respectfully but not too personally. “Sincerely” always works. “Yours truly” seems a bit intimate for the purposes of your job search.

If you’ve read these strategies and are still stuck for ideas, check out some cover letter samples that met and beat every one of the above criteria. In fact, all of these cover letters got interviews for job candidates.

In conclusion, your cover letter should feel like your voice, reflect your resume, and, most importantly, reflect the position for which you are hiring. By following the format above, you’re sure to create an introduction to your resume that shouts “hire me.”

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Ask for the Interview: Effective Strategies for Your Cover Letter

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You Won’t Get What You Don’t Ask For

You’ve heard this phrase: “You get what you ask for.” Usually, it’s a tongue-in-cheek way of telling listeners they did something thoughtless.

The flip side is also true. You won’t get what you don’t ask for, particularly in the context of the interview. In that sense, your cover letter, your initial communication with a hiring manager, should clearly ask for a meeting during which you can elaborate on your unique skills sets.

Cover Letter Templates Fail

I am constantly amazed by the cover letter templates on sites purporting to deliver expert advice. I did a quick Google search for “free cover letter sample.” The sample letters I dug up miss major opportunities to rise to the top of the stack. Primarily, they’re extremely generic. They don’t set the focus outward onto ways the applicant can solve the hiring manager’s pain. And they don’t ask for the interview.

Ask for the interview.

Ask for the interview in your cover letter.

When you present unassuming, generic language in your letter to a hiring manager, you’re presenting yourself as unfocused and unsure of your goal. In the current economy, where unemployment rates drive up applications for coveted spots, the hiring manager isn’t going to take the time to figure out what you have to offer. It’s up to you to clearly state your expertise—and your desire to meet this hiring manager for this position. You’ll sound educated about the potential role and focused about your ambitions.

Don’t Miss an Opportunity to Use Your Cover Letter Effectively

Every word on your resume counts—it’s the same for your cover letter. Don’t miss the opportunity to ask for what you want. Don’t expect the reader to assume that you’re the most eager, the best qualified, and the most likely to succeed in the position. Give them what they need to draw your resume out the stack: a sharply presented, clearly stated request for the interview. After all, this is the point of your resume/cover letter package—to get you in for a face-to-face, so you can show the hiring manager that you will succeed in your target role.

 

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IT Waves Goodbye to the Cover Letter

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There are plenty of resources out there for job seekers that spout the continued importance of cover letters. However, this continues to be a widely debated subject. There doesn’t seem to be a definitive answer from the people who matter to you the job seeker; that is, hiring managers, recruiters, and human resource departments. That being said, we at Ashley Ellis are going to come right out and say that, in the IT world, the answer is no, you don’t need a cover letter.

To be frank, the number one reason cover letters aren’t read by hiring managers is the sheer volume of people applying and the hours it would take to direct personal attention to each and every person’s cover letter. Today’s world is one of speed and efficiency, and the practice of the cover letter just doesn’t seem to fit in with that vision. This is especially true in the IT realm: since IT Directors and Managers typically embrace that vision, a cover letter isn’t going to do much for them.

However, even if there was an extra hour in each day to read cover letters, hiring managers are unanimous in the view that if a resume doesn’t hold its own, then a cover letter will not help you get an interview. If a resume is bad, a cover letter won’t be read at all. On the other hand, if your resume does stand out from the masses, the chance your letter might be read increases. However, if your resume is good enough to get you an interview by itself, why create a second chance for you to be weeded out with a cover letter that potentially just doesn’t cut it? In other words, a great resume by itself can get you an interview. If you add a cover letter into the mix, your chance at an interview might be hurt.

If you’re still tempted to write a cover letter despite all this, keep a few things in mind before you put pen to paper. If cover letters are read at all, they are not read in depth, so stay brief and to the point. A cover letter that consists of an autobiography, a detailed explanation of personal issues or requirements, or an extended version of the resume just won’t cut it. Essentially, a cover letter should be a snap shot of your resume that can reach out to both technical and non-technical people. Briefly highlight both your technical and non-technical skills, especially ones that were specifically mentioned in the job description.

Watch for any inconsistencies between the letter and your resume that may inadvertently pop up. Also, personalization is good: Put some effort into researching the company and briefly explain why you want to work for them and what you can bring to their table. Finally, please resist any temptation to enclose an autobiography within your cover letter, even an abridged version. Ultimately, if you really need a measure, a cover letter shouldn’t be more than two or three short and concise paragraphs.

The bottom line is all signs indicate that we’re speeding towards a world where a cover letter is simply not worth your time or brain cells, especially in the IT world. If you choose to get ahead of this train, then great. If, however, you’re still intent on writing a cover letter, then our tips will definitely help you on your way.

–Clare Webster – Interactive Copywriter at Ashley Ellis

Ashley Ellis is an Information Technology Recruiting/Staffing firm, focused on staying ahead of the industry through our excellent customer service and constant drive toward improvement.

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Cover Letters, Part IV: Cover Letters That Get You the Interview, or A Good Cover Letter Is Hard to Find

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We’ve spent several posts talking about what makes a terrible cover letter. Here are 3 specific techniques that go into constructing great cover letter:

  1. A great cover letter doesn’t bore or antagonize.

Your cover letter is not about you, at least not to start. Your cover letter is about what you can do for the company to which you are applying. Tell the hiring manager why you understand the company’s situation or position. Explain what you bring that is unique and essential to the position. Capitalize on the hiring manager’s need to hire someone they don’t have to train and who can hit the ground running.

Additionally, don’t whine, demand, or convey in any way that you need something from the company. Don’t be rude or childish in your prose. Don’t be too personal, and don’t use instant-messaging speak (e.g., “CU l8r” is great for your pals, but it makes a terrible impression on a professional). In other words, don’t give the reader a reason to reject your letter out of hand.

Your professional resume and cover letter writer understands the correct language, tone, and presentation for your cover letter. She will demonstrate your keen industry understanding in an inviting, carefully worded manner. She knows your industry well, so she’ll select timely business topics that are relevant and interesting to the hiring manager.

2. A great cover letter is thought-provoking.

A great cover letter presents your qualifications in light of the company’s needs, not the other way around (news flash: the company doesn’t care about your needs, wants, or aspirations). Make the recruiter think that you are the right person for the job. You can do this by presenting a thought-provoking statement about the industry, or even a contradiction that only you, with your brilliant career, can untangle for the reader.

The writing professional you select should be able to craft a document that hooks the hiring manager instantly. She’ll demonstrate a bit of creativity on your behalf, utilizing your branding and industry expertise as the basis for a structured introduction that will have the hiring manager nodding in agreement with your perspective.

3. A great cover letter functions as an advertisement for your resume.

The subsequent paragraphs or bullets should reflect your amazing expertise. You have about 10 to 20 seconds to convince the hiring manager to put your resume into the “call for interview” pile. A good resume/cover letter writer will select the best of your accomplishments and craft vibrant achievement statements that reflect the specific position—without rewriting or copying the applicant’s resume.

A cover letter either resonates with a recruiter or hiring manager, or it falls flat. What do you want yours to do? Contact us about our approach to cover letters that put yours at the top of the “call for an interview” pile.

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Cover Letters, Part III: Cover Letters Should Not Make Applicants Sound Like Supplicants

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Actually, they shouldn’t make applicants sound whiny: “I want, and I want, and I want, and you should” is not how a cover letter should read. The letter should be all about the company’s needs, and very little about the applicant wants or desires—except about how the applicant’s goal is to exceed all of the company’s needs and requirements. The applicant would be better served to say that she has done X, Y, and Z before, and she can do it again.

In short, it’s not about what the company can do for you and how it can support your goals. It is about how you, the applicant, can improve the company in so many ways.

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Cover Letters, Part II: Cover Letters Shouldn’t be Boring

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Want Your Resume to Be Noticed?

Make Your Cover Letter Shine

I wrote earlier about a job application process I was managing (it was weird to be on the other side of the desk for a change!). Of the approximately one third of applications that I received with cover letters, about half or so included generic and unimpressive varieties. The applicants had an idea that they needed to send something with their resumes, but their techniques did not hit the right tone or level of appropriateness. These letters looked a lot like this one, which is word for word (although anonymized for the purpose of reprinting):

Dear Hiring Department;

I am excited to apply for the Employment supervisor for youth w/mental health issues (in your city) that has been advertised. While my resume will provide you with an outline of my education and experience; the following information highlights additional personal and professional strengths:

  • Creative, resourceful, and flexible; able to adapt to changing priorities, maintain a positive work attitude and strong work ethic.
  • Expert juggler of multiple projects and achieving on-time completion of various projects, while exceeding expectations.
  • Excellent anticipatory skills; adept at foreseeing unanticipated problems.
  • A clear, concise, and logical communicator; competent at building rapport with clients and colleagues.

Please find attached my resume for your further review.  A cover letter and resume cannot possibly tell you if I am the right candidate for your position, so I look forward to hearing from you in the future, for a more personable meeting.  Thank you for your consideration.

Sincerely,

[Applicant name]

Can you imagine my reaction to this type of letter? It certainly beat the type sent by the other half, which hardly referenced the position at all, making the candidate sound like he or she was simply blanketing the universe with resumes (one simply included the words “Thank you.”). The only thing keeping me from sleeping through this letter was its impossibly bad format, which made me want to see how awful it was going to get. I also noticed the terrible grammar and formatting, which certainly did not endear the candidate to me.

Of course, my point is that your resume and cover letter should look nothing like the foregoing. It should be engaging, succinct, and address the hiring manager’s needs, not yours. Your professional resume and cover letter writer knows how to select the right language that will make the hiring manager or recruiter want to read your career documentation, so if you don’t feel confident that your skills are in promoting your area of expertise, you might want to consider hiring someone who does this every day.

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