Your Executive Resume: Measuring Your Outcomes with Hard Numbers and Visuals
Using Numbers and Metrics in Your Resume to Prove You’re Really “That Good”
Normally, when we think about resumes, or historically what they looked like, we think of an HR job description—a colorless description, or “This is what I did.” It’s bland, it reads like HR-speak, and often includes the dreaded “responsible for.” Your executive resume needs more than this.
Wouldn’t it be better to prove in your executive resume that you’re good at what you do by showing results? There’s no guessing when you can prove to your future hiring executive that you have succeeded in exactly the kind of ambiguity that their company is facing.
The best way to prove that you can deliver results is by providing measurements of your success—literally quantifiable numbers, metrics, KPIs (key performance indicators), or measurements of ROI (return on investment). Additional fairly simple avenues to explore include:
- The number the things that you wanted to and completed
- The number of people you recruited and onboarded (and maybe promoted)
- The number of new customers you drove to the business
- The total dollar amount of revenues, or their percentage increase quarter over quarter or year over year.
So these kinds of counts or measurements of change show a couple of things in your resume. The first is that you’ve accomplished the goal that you set out to, and you can benchmark those numbers against company expectations or industry standards. The second is that it shows that what you are presenting is incontrovertible evidence of your success. This is really important, because a hiring manager might read your resume decide that your strategies are not what their company needs right now, but they can’t argue with the veracity of your claims to success. They can’t look at that number and believe that you’re not telling the truth.
Because you’re always telling the truth in your resume (cardinal rule of resume strategy—don’t eve lie), then you are leveling with your audience. You’re saying to your audience, “I did this thing, and here’s the proof. Right here is the number that says I did what I was supposed to do.” If you’re targeting your resume appropriately, your audience is going to love what you have demonstrated, and if they need someone like you, you’re the ideal candidate for them to reach out to.
So, in your resume now that you have these numbers, how do you present them effectively in your resume? These metrics become the “results” in your “challenge – action – results” bullet points. Furthermore, you can present them visually. The first way to do this is to present your data in a table of figures. A well-constructed table, with labels, grids, and colors, can help your audience interpret the data the way you need them to understand your message.
Another way to present a series of data is to visually represent those numbers in a graph. It’s so easy for someone to look at a chart and understand that the numbers “go up.” Of course, your chart is going to be detailed, so a savvy reader who wants to drill down into the data will be able to do that, but even a cursory look at the chart will give a great high-level message.
You might be thinking that these are unorthodox approaches–I promise you they are not. Visual representations of sales figures that started out low and then went high, or operation costs that started out higher and then wet low, are going to hit your audience right in the gut. These images are plugging into exactly what your audience expects to know about their ideal candidate. So give them what they want and show them what they want in multiple modalities, not just in the text but as a visual representation as well.