3 Key Metrics for Determining Your LinkedIn Profile Success

3 Key Metrics for Determining Your LinkedIn Profile Success

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Measuring Metrics on LinkedIn Will Increase Your Audience Engagement

If you’ve ever wondered what the point of engaging on LinkedIn might be, or how to determine the success of your profile, you might consider evaluating the metrics that LinkedIn provides. The following are 3 key metrics you can use to evaluate the success of your LinkedIn profile.
The breadth of your connections on LinkedIn is a good metric to evaluate, because you can see it grow as you engage on the social media platform. When you sign up for LinkedIn you have zero connections, and, depending on your strategy for engaging and building your online network, you can have 100 connections, 500 connections, or thousands–up to 30,000 total.

1. The number of connections you have.

Strategic Choices for Growing Your LinkedIn Network

Your LinkedIn connection strategy will determine the growth of your LinkedIn profile. Some people choose to guard their first-degree connections closely, only connecting with or accepting connections from people they know well. Taking the opposite view, some choose to become LinkedIn LIONS (LinkedIn Open Networkers), accepting and seeking connections from anyone willing to introduce themselves.

Benefits of Measuring Your LinkedIn Network Growth

Of course, the benefit of growing your first-degree connection list is you have resources on whom you can call for information when you are engaging in all types of business activities, not the least of which is executive job search

The bigger benefit for you as you seek to advance your career is the exponential growth of second- and third-degree connections. These are the connections of your connections, perhaps individuals you’d never have the chance to meet otherwise, and they can serve as invaluable sources of insider information as you determine your career objectives, target companies, and executive job search strategy.

2. The number of times your profile has been viewed.

The number of times your profile has been viewed is a good proxy for the success of the level of your engagement on LinkedIn. In other words, when people read your updates, and they find your updates compelling, they’ll click through your name to read your profile. Also, if your LinkedIn profile is well-populated with strategic keywords, you will start to earn profile click-throughs because your message resonates with the needs of hiring executives and recruiters.

Strategic Choices to Increase the Number of Your Profile Views

You can strategically increase your profile views in two key ways. First, start sharing updates more frequently. These can be your own posts in the form of microblogging or from your regular blog. These generally are thought-provoking statements or questions about your industry or your knowledge about it. On the other hand, you can be a content curator and repost, “like,” share, or comment on what other people have posted or published elsewhere. You don’t have to be clever and original all the time–you simply have to commit to engaging your audience.

Benefits of Measuring the Number of Your Profile Views

It’s beneficial to keep track of your profile views from week to week. It serves as an excellent measurement of your ability to engage well on a day-to-day basis. Generally, the more you post, share, and “like,” the more people will come to expect a certain perspective or point of view from you related to your industry or executive position. Consequently, these people will start to feel like they “know” you, want to learn more about you, view your profile, and, hopefully, engage with you in real time, which can only benefit you both.

3. The number of times your updates have been viewed.

The “Who’s Viewed Your Updates” metric is one that LinkedIn has recently added. The report is located on the lower right of your LinkedIn home screen, and it tells you several important things. First, it reminds you of the number of times you’ve posted recently and when you’ve done it. Much like a slide show, you can click through your update history, and when you do, you’ll get a Venn diagram-like image of the number of times your update has been viewed and liked by your first, second, and third-degree connections. If you click through beyond your most distant update, you’ll get a total number of views.

Strategic Choices for Increasing the Number of Times Your Updates Have Been Viewed

Again, the solution to increasing the number of views of individual updates depends on the value your audience sees in your content. More to the point, you can evaluate the level of interest of your audience in the topics and positioning of your updates.

Benefits of Measuring the Number of Times Your Updates Have Been Viewed

The benefit of monitoring this particular metric is that you can strategically include similar types of updates for posts that get many views for more views overall. The flip side is that you can decide whether you want to keep posting updates that have seemingly small impact based on your intentionality–or stop posting updates similar to those altogether. At the moment, you cannot view the individuals who have viewed your updates, so this metric represents a simple aggregate value, so it will be interesting to see in the future what information LinkedIn chooses to include for people interested in drilling into the data.



Image courtesy of stock.xchng.com / Masbro

Top 10 Social Media Management Tips for Job Seekers

Top 10 Social Media Management Tips for Job Seekers

We all know the conventional wisdom that if you’re a job seeker it’s great to be on social media. But what does that mean for the busy job seeker, particularly the executive, who might not know how to position himself/herself on a social media platform? Does it mean that you have to keep your Twitter account up all the time? Which is the right social media platform for you? Do you need to engage every day? Read on for the top 10 social media management tips for job seekers.

What social media platforms should I be on as a job seeker?

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Social media management is essential for successful job seekers.

  1. Have a presence on social media in a way that suits your job search and personality. You don’t have to engage more than you want to, as long as you’re consistent in your approach.
  2. Choose one or two social media platforms and stick with them. Don’t feel like you have to have a huge presence on every social media platform, so choose the ones on which you will be consistent and develop an engaging brand with those who might seek to hire an executive like you.
  3. Make sure that if you’re an executive job seeker, one of the social media platforms on which you engage is LinkedIn.

How should I present myself on social media as a job seeker?

  1. Be authentic. People want to know that what they see in your profile is who you really are, say, in a phone interview or face-to-face job search. This also means be kind and refrain from flaming.
  2. Demonstrate your expertise by posting essential, perhaps newsworthy industry information.
  3. Determine the position you wish to take on issues relevant to your industry or executive level, then stick with them–or create subtle controversy by explaining why you’re switching sides.

How do I manage to engage on social media, because as a job seeker I’m busy and don’t have time to waste? What tools can I use?

  1. Use the social media tools themselves. By working within, say, LinkedIn, every day, you’ll get a good sense of what others are doing and saying in your space.
  2. Get a HootSuite or SocialOomph account for an efficient, dashboard-like approach.
  3. Remember that the rule of reciprocity matters as much in social media as it does in real life. Repost and comment on others’ posts in greater proportion than you do send original microblog posts. Interestingly, this consistent practice makes engaging with social media simple and efficient.

What’s the single best way to promote myself online?

  1. Write a blog, and write it consistently. WordPress is an easy, free platform for you to use–all you need is a URL and hosting company (your investment is less than $50 annually, typically).

Thanks for reading these top 10 social media management tips for job seekers. I welcome your comments. If you are a job seeker and need solid advice on developing your social media presence, contact Five Strengths Career Transition Experts. We will help you develop the platform and social media presence you need to get ahead in your career.


Image courtesy of stock.xchng / svilen001.