IDENTIFYING AND ANALYZING SPECIFIC JOB POSITIONS FOR NEEDS AND KEYWORDS

LESSON 6

IDENTIFYING AND ANALYZING SPECIFIC JOB POSITIONS FOR NEEDS AND KEYWORDS

“To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.”

― Ralph Waldo Emerson

Your resume is as much a product of your career history—the places you’ve worked, the titles you have held, and the projects you’ve completed—as it is a forward-looking document that addresses your career’s future.

To that end, today we’re going to explore your career interests and job postings that will fulfill your career expectations. Let’s start by elaborating on questions you answered earlier:

  • What is your target industry?
  • Consider your ideal role.
  • What is that job title?
  • What does the person in that role do every day?
  • To whom does that person report?
  • Why is that job important to the company?

Now, you need to identify 3 to 5 job postings are accurate reflections of that ideal role.

Start by looking at job boards (Indeed.com and LinkedIn.com are two of my favorites), company career pages, recruiter web sites, and any other resources to which you might have access.

When you find a position of interest, copy the entire contents of the job posting into one of the spaces below. Your goal is to copy and paste 3 to 5 job postings, so that you can educate me on your ideal target. Note: do not include links to the position, as the posting might be behind a password or be taken down before we have a chance to review it.

You might have to look at a dozen or more positions, but you’ll know you have collected the right positions when the job postings are targeted to roughly the same type of position in the same type (or correlate) of industry. They’ll intuitively sound “the same” and describe your goals well.

Now, review the text of your positions and write down the keywords that you see appearing throughout that speak to you—your history, experience, and goals. We’re using this process to develop a set of keywords that bridge your professional history to your target, although you might see keywords or keyphrases that appear frequently that are not part of your history. You should highlight those as well. In the end, you should have a list of a dozen or two of keyphrases, most of which sound like your experience. If you discover that the balance is shifted heavily toward skills and experience that you do not have, go back to the job boards and company web sites, and collect targeted roles that are more similar to one another and are more realistic depictions of your goals.

Once you have a list with which you are comfortable, take a few minutes to answer these questions:

  • What about these jobs appeal to you?
  • What is common to each of these jobs?
  • What characteristics or requirements of these jobs are unique to a specific role and are not required by the other positions you identified? For what reasons do you suspect these requirements were added to these roles?
  • How do you feel you fit into these roles? Which one is the BEST fit?